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Showroom International selects designers for membership who demand the highest quality of their collections for their price point and express an individual style and spirit desired by Showroom International's target market of specialty stores and boutiques. The showrooms target independent boutiques, specialty chains and department stores carrying fashion forward, contemporary and high quality fashion for their discerning customer.
The showrooms do not support mass market products or retailers. Fashion forward and lifestyle bloggers, online and print magazines as well as business journals are regularly updated about events, and participants and showroom designers have been featured in international Vogue, Marie Claire, Lucky Magazine, Daily Candy, Treehugger, The Guardian and others.